SABC cancels Muvhango
Muvhango to be stopped by SABC after 20 years?
The South African Broadcasting Corporation ( SABC ) has been rationalising their operations for the last few years which has led to the reduction in soap operas made available to their viewers.
Over the last five years, local shows such as Isidingo: The Need and international shows like Days Of Our Lives and the Bold and Beautiful have been canned after the shows struggled to get the numbers required to reach critical mass.
The SABC also canned these shows to make way for local unique shows that may to be favoured by their viewers.
The same fate that met Isidingo: The Need and Days Of Our Lives is could also meet popular show Muvhango.
Part of Muvhango cast
Sunday World reports that the SABC looking into the possibility of stopping airing Muvhango after 20 years. The soap opera has been struggling with viewership over the last few years and reports indicate the national broadcaster has given up trying as the show’s popularity is not growing.
The show has realised negative growth over the last five years and the time period it was given by SABC to recover has lapsed, triggering thoughts of stopping it outright.
Muvhango remains the number one show on SABC 2, but the financial side of the business means the SABC is always in the negative. Muvhango salaries and production costs are higher than the economic benefit the SABC is getting out of its production and distribution.
When is Muvhango going to be cancelled?
The date is not immediately available as SABC management is still considering whether or not to stop airing Muvhango.
It will not be an easy decision to stop its production as it will result in loss of jobs from the production crew to the actors, loss of overall SABC viewership thus the broadcaster could still find ways to manage the Muvhango situation by improving its content and promotional strategies